Whitehat search engine optimization (SEO) techniques refer to strategies that aim to satisfy major search engines like Google, Baidu, Yahoo!, and Yandex to improve a website’s search ranking. Applying these strategies is often aligned with search engines’ terms and conditions and best practices. The goal is to get to the top of the search engine results pages (SERPs) by using tactics such as providing quality content, utilizing keyword-rich meta tags, and being mobile-friendly.
Whitehat SEO techniques are the opposite of blackhat SEO practices, which include purchasing links and using other deceptive strategies that may be harmful to content consumers.
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Why Are Whitehat SEO Techniques Necessary?
Using SEO in itself brings valuable results to a website. That is the primary reason why some would engage in blackhat SEO. However, using such techniques can get your site banned from search engines, making it undiscoverable to users.
Google is probably the most powerful search engine to date, and adhering to its Webmaster Guidelines is necessary to ensure that you are not violating its terms and conditions. A website that gets banned by Google may never be able to lift that ban, making whitehat SEO practices a must if you want your online resource to become an authority site in no time.
5 Whitehat SEO Techniques to Implement
Now that you know how vital whitehat SEO is, you may be wondering what techniques can put your website at the top of SERPs. Here are some useful tips to help you get started.
Develop High-Quality Content and Services
One of the best ways to meet search engine requirements is to ensure that you fashion your website to provide useful information. It should address visitors’ needs and answer their most pressing questions. The best way to do that is to use SEO keyword research tools to identify the most relevant keywords that you can use to optimize content.
Craft Keyword-Rich Meta Tags
Meta descriptions are a way for readers to know the gist of every piece of content you offer. As much as possible, provide readers a bird’s eye view of every article using a keyword-heavy description. Seeing a meta description that meets their requirements helps them decide if visiting your website is worth it or not.
Zero in on User Experience
When planning your website’s layout, make sure that it is easy to use and navigate. Including readable fonts and navigation keys in strategic areas is crucial to ensure excellent organic search results performance. Web owners need to consider user experience (UX) to improve customer satisfaction and induce loyalty aided by better interaction, utility, and ease of use.
It would also help if website owners took time to see if their sites are mobile-friendly. SEO specialists are now noticing that web pages that fail to transition smoothly from desktop to mobile devices do not rank as highly.
Follow a Content Marketing Plan
What would separate you from competitors is how well you plan your content. Content marketing remains a crucial search engine ranking factor, and getting it right translates to investing a lot of time and effort on it.
SEO optimization is easier said than done sometimes. While knowing all about whitehat SEO techniques is a step in the right direction, you still need the right tools and expertise to make things happen. Check out our SEO content writing services page to learn how Techslang can help.