“If you can’t measure it, you can’t improve it.” This is considered one of the most important quotes in business management today, and it underscores the importance of KPIs.

A key performance indicator (KPI) measures a company’s performance based on goals and objectives. For a SaaS company, KPIs often center on customer acquisition and retention.

For example, if you want to achieve a set of compliance goals before the year ends, you set out the parameters, or KPIs, which may include the number of rules that were met and not met and the rate of compliance for each team member.

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