A keyword is a term or phrase that best describes the entire content, or at least a part of it, on your page. It’s the term you enter into Google and other search engines to find websites about the subject matter you are interested in. The search engines go through websites and compile all of the keywords in a list of web pages which it presents back to the user. In this context, a keyword is the reference point which a search engine like Google uses to find the information you want.

A keyword is like a set of specifications given to a store clerk. The clerk then searches the store for items that match your specs exactly, or even somewhat closely.

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