Convincing people to support an idea or a project requires more than a healthy dose of optimism. Hard-nosed investors demand clear evidence that a startup and its business proposal can be viable and successful. It’s called proof of concept.

A proof of concept (PoC) is evidence that a business idea works. It’s usually a document that presents the feasibility of an idea, as well as verifiable test results of the concept, design, or plan in question.

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Read More about a “Proof of Concept (PoC)”

In general, the goal of a PoC is to test whether or not an idea is viable. It does not focus on the marketability or production cost of a product or service, but it mainly tries to answer the question, “Is the idea achievable?”

How Important is a Proof of Concept?

The definition of a PoC may make you think that it is a nonessential part of the product, service, or business development process. After all, you can turn an idea into reality right away with enough resources and support, right? Not really. Here are some reasons why a PoC is essential:

  • A PoC helps attract investors: Any investor would want evidence that his/her money would go to something that actually works. A summary of the project won’t cut it. Investors need a detailed and well-researched study that proves that the idea will work. They need to know that the person behind the concept put a lot of thought, research, and consideration into the project. A PoC would show them this.
  • A PoC makes you foresee limitations: Part of a PoC is scaling or determining if the idea can accommodate the growth of an organization. Say, for instance, that you are envisioning a new cybersecurity system for your business. Included in the PoC is an analysis of the capacity of the new system. How much data can it handle? If you add more computers and users to the network, can it handle the additional volume?
  • A PoC allows you to prepare: If the new cybersecurity system we used in the example above is needed by your organization, a PoC will help you prepare for possible challenges. You can identify potential obstacles and, in the process, be ready for them.

Where is a PoC Used?

What immediately comes to mind when thinking about PoCs are technological innovations. A medical facility, for instance, would want to test the viability and security of an electronic health record (EHR) software before completely migrating to it. A PoC is needed, so the EHR vendor usually allows the medical facility to use the software for a limited period.

But PoCs are also used in filmmaking. Pixar, for instance, created the PoC short film Geri’s Game using new and untested animation techniques. The facial expressions on the PoC film were then used in Toy Story 2. The same process was used to produce Finding Nemo.

Any business that wants to get ahead and way above their bottom line would wish all their ventures to be successful. And although a PoC is not foolproof and does not entirely guarantee success, it helps organizations decide whether or not an idea is worth pursuing.