A search engine evaluator is responsible for analyzing search engine results to ensure that each stays relevant and accurate for users. His or her tasks include evaluating web searches, videos, and other content. He or she does intense research to provide contextual feedback on how useful search results are.

Since a search engine evaluator often does Internet research and assessment, he or she must have a working knowledge of computers and the Internet.

A search engine evaluator provides a human perspective to search engine algorithms to make sure users get high-quality and relevant results.

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Search Engine Evaluator

Google continuously improves its search engine algorithms because they are not perfect. If you want to enjoy a job that allows you to work from home while enhancing the Internet landscape, you may find your place as a search engine evaluator. Read on to learn how you can become one.

Why Is There a Need for Search Engine Evaluators?

While algorithms contribute much to make Internet searches reliable, they still need further improvement. For one, algorithms cannot identify if a website has content mistakes. An algorithm’s understanding of search result relevance can’t compare to that of a human. Thus, having a search engine evaluator who looks for and corrects mistakes that may affect the significance of results is a must.

Like algorithms, the job of search engine evaluators has also evolved. Aside from analyzing texts, they also look at display ads in search engines, social media channels, and other platforms where users carry out research. Some organizations also ask search engine evaluators to transcribe and transcript content.

Search engine evaluators are necessary because they:

  • Help improve search results
  • Provide optimized predictive search results
  • Improve loading speeds
  • Uncover inefficiencies in website performance
  • Personalize users’ browsing experience

How Can One Become a Search Engine Evaluator?

Becoming a search engine evaluator does not require a degree in a specific course. A high school diploma would suffice for some employers, but a bachelor’s degree may be necessary to improve one’s chances of landing a job.

More than educational requirements, though, job seekers must possess strong computer skills and extensive experience in Internet research and assessment. Self-management is also a requirement, as this position can be done as a work from home gig. An ability to troubleshoot computer and technological issues is also necessary. 

Depending on one’s company, search engine evaluators may need to have language and cultural skills to ensure that search results are locally and culturally appropriate.

How Can One Work for Google as a Search Engine Evaluator?

We can’t deny that there are several search engines users can choose from, but the most popular remains Google.

Google does not directly hire search engine evaluators, though. As such, anyone who wants to become part of Google’s workforce may apply via third-party hiring service, Appen. Appen sends guidelines on what an applicant needs to study. Following them is necessary to complete and pass a three-part exam.

How Much Does a Search Engine Evaluator Make?

The average salary of a search engine evaluator in the U.S. is US$35,000 annually based on reported salaries on Glassdoor. While the amount may be reasonable for some, those who’d like to earn more can improve their skills. They can learn all they can about the following to enhance their pay:

  • Search engine optimization (SEO)
  • Web content rating
  • Internet search queries
  • Query results
  • Comparative analysis
  • User intent

A search engine evaluator should have a solid understanding of Internet user behavior to effectively rate result relevance and accuracy.