In an alternate universe, Johnny Bravo would trademark his signature moves, Tony Stark his inventions, and Cinderella her glass slippers.

Generally, a trademark is a coverage of rights related to visual, auditory, and other physical representations unique to a person or company.

It can be a slogan, logo, design — or anything one declares to have rights over so that it is protected from misuse.

In real life products, you might also notice the ‘R’ sign with a circle around it, or ®, as well as ™ carried by products everywhere. Those are Registered Trademark and Trademark signs, respectively.

They’re important because they represent the trademark claims of a person or company that owns a brand.

Other interesting terms…