Imagine getting into an elevator with a prospective customer or investor. You have a great opportunity to pitch your product or your idea for a startup. But all you have is the time it takes them to get to their floor. Your pitch must be short and straight to the point yet completely communicate the benefits. And it must be compelling and memorable.
This speech is called an elevator pitch. It is a very brief sales presentation on which the future of your project may depend.
Other interesting terms…