Augmented intelligence is a partnership model between people and artificial intelligence (AI) systems that aims to improve cognitive performance and decision making and come up with new learning implementations.

Augmented intelligence is also known as “intelligence amplification” since its primary goal is to enhance people’s knowledge and skills by working with machines. In essence, it aims to elevate human intelligence so the user can complete tasks better and smarter.

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What Industries Benefit from Augmented Intelligence?

While augmented intelligence is still in its infancy, it is already making a significant impact on various industries. Like AI, the technology can adapt, learn, and improve with time, giving sectors notable advantages, specifically in terms of customer engagement. Here are some of the industries that can benefit from augmented intelligence:

Finance and Banking

Augmented intelligence can assist banks and other financial institutions in providing personalized services based on their customers’ goals, risk appetites, and financial capacities. Banks can provide users their own privacy dashboard that details what information they can and would like to share. The technology makes it easier for them to control the knowledge they share with others.


Healthcare institutions can do so much with augmented intelligence to improve the overall quality of patient care by reducing medical errors. The technology can help doctors develop treatment solutions that do the least harm to the patient. One example is combining computed tomography (CT) and magnetic resonance imaging (MRI) scan findings to develop a 3D image of the patient’s body, which helps surgeons perform surgical procedures.

Manufacturing and Engineering

Manufacturing companies can also benefit from augmented intelligence. After human workers input methods, the machine can come up with various ways to design a product. The process allows organizations to develop products in a way that these would provide the best value to customers. Augmented intelligence also helps in machine maintenance. An example is NGRAIN, a Canadian 3D analytics company that uses the technology to identify damages and carry out aircraft repairs.


Amid significant developments in e-commerce, the retail industry can somehow level the playing field by using augmented intelligence. The technology can help store owners make their shops more customer-focused, thereby significantly improving consumers’ shopping experience.

Take the Walgreens app as an example. It uses saved customer data to a 3D mapping system that uses Google Tango to guide consumers to the nearest stores where they can buy their desired products.

Home Decoration

While interior designers can come up with mood boards to present the overall look of a space, these can be further improved with augmented intelligence. IKEA developed an app that uses augmented intelligence to let homeowners visualize how a piece of furniture they wish to buy would look in their homes.

These are just some of the useful applications of augmented intelligence that aim to enhance the efficiency by which a human accomplishes a task by increasing his/her knowledge and capacity.

How Does Augmented Intelligence Work?

Augmented intelligence works by identifying humans’ strengths and improving on them using smart algorithms to come up with near-real-time and data-driven insights. Using these insights, humans would find it easier to identify patterns that work, unlock strategic opportunities, review their functions, and even convert data into action.

Augmented intelligence should not be looked at merely as something that automates processes. It is more than that since its primary goal is to expand humans’ cognitive abilities, and that’s where its real beauty lies. It uses historical data to help humans make predictions, although the ultimate decision still comes from humans.

If you watched the AI film, “I Am Mother,” for example, the next time you log in to your Netflix account, other films with post-apocalyptic themes or documentaries about alternate realities will crop up in the list of recommendations.

Augmented intelligence harvests data from your history and makes suggestions that point to similar shows. Once you choose a movie to watch, it will continue to adjust its algorithms to enhance your experience.

Augmented intelligence should never be looked at as a technology that would replace humans. It was developed to enhance automation processes and complement common sense and the human touch.

As the name implies, when asked “What is augmented intelligence?” It is simply meant to “augment” human expertise by harnessing the capability of machines that can process tons of data. The technology still has much to improve on, but it is already showing great promise.