A business needs paying customers for it to sustain itself and thrive. A company that offers software-as-a-service (SaaS) is no exception. The process of finding customers is called customer acquisition.

There are many ways a SaaS company can acquire new customers. These include launching promotional activities, sponsoring events, advertising, giving away freebies, partnering with complementary products and word-of-mouth marketing, just to name a few.

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