A salesman literally selling wares out of his car, a young graduate opening a hole-in-the-wall consultancy, or a parent leaving a day job to ‘be his own boss.’ The spirit that drives all of these efforts is called entrepreneurship.

Entrepreneurship is a disciplined and creative process of transforming an opportunity into a profitable business. It often involves spotting a market gap that no one else sees, and the willingness to take on the risk and mobilize usually limited resources to make a profit.

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