You’ve heard of “try before you buy” schemes where you get to use a product or avail of a service for free. Then when you’re convinced of its usefulness, you pay for it, and the company gives you extra merchandise or more services as well. Freemium is somewhat like that.

Freemium is a marketing strategy popular with Software as a Service (SaaS) companies. It implies letting people use the basic service for free, hoping that they will later appreciate the value. They then charge customers for additional features not part of the basic package.

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