Growth hacking refers to business strategies that focus exclusively on growing the company. These are usually low-cost marketing initiatives to acquire and retain customers. These tactics are more concerned with getting the desired results, rather than following traditional marketing procedures. Startups often employ growth hacking to get traction in the marketplace.

In a way, it’s like guerilla warfare, where the guerillas do everything it takes to win battles and survive, rather than follow established rules of engagement.

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