Have you tried advertising for a friend through social media? Perhaps, you’ve tried selling something online by announcing it on a website? If your answer is yes to any of the questions, congratulations!  You’ve taken part in a basic form of martech.

It’s a combination of both marketing and technology in order to accomplish various goals and objectives in marketing. In fact, any technology that relates to marketing is called martech.

Martech tools are used in automating and streamlining processes such as the collection and analysis of user data and the discovery of ways to reach and engage with target audiences.

Other interesting terms…