Seed funding, or seed capital, is a relatively small amount of money that is used to start a business, fund research, or develop a product. Family members, friends, crowdfunders, and angel investors usually provide seed funding in return for a share of equity (or ownership) in the company.
The term’s reference to a “seed” is quite fitting. A tiny seed can someday grow into a lush forest. A tiny investment can help a struggling startup grow into a successful enterprise.
Read More about “Seed Funding”
How Does Seed Funding Work?
The seed funding process is highly similar to equity finding wherein investors shell out money in exchange for a stake in a business. Most startups, especially in the tech industry, often take this road to get their business growing.
The amount of seed funding is highly dependent on the valuation of a particular startup since this is how most investors estimate their potential return on investment (RoI) when they enter into a deal. These valuations can factor in a company’s growth track record, approach to management, market share, and risk level.
What Are the Different Types of Seed Funding for Startups?
Startups that wish to get seed funding need to understand the different types of investors they may deal with, which include:
One of the most popular ways to get seed funding is crowdfunding. Startups can choose from over 500 different crowdfunding platforms actively providing financial support for up and coming companies. Working with these platforms often means offering an idea or a product and waiting for interested parties to fund it. Some of the notable products backed by crowdfunders include Oculus Rift and Exploride.
Corporate Seed Funders
Another popular seed funding source is corporate seed funders. Startups with good products can take advantage of the opportunity for big companies like Apple, Intel, and Google, which are known to provide seed money for notable projects. These tech giants willingly shell out money if they know that a startup can be a good source of profit or talent for their pool.
It is also pretty standard for investors to make small investments and provide capital rather than gain ownership. These investors are called “angel investors” because they often save startups at risk of failing. They often create a network of fellow angel investors to limit their risks by dividing the capital investment among many different people.
Venture capitalists (VCs) are investors that provide money based on several factors. They are much stricter than angel investors when qualifying startups because they offer more significant amounts of capital. That’s why they often scrutinize a startup’s portfolio and growth potential before investing. There are also instances where VCs take a more active role in running and controlling the company.
How Long Does It Take to Get Seed Funding?
Startups planning to get seed funding should understand that getting money can take a while. On average, the seed funding process can take at least 3–6 months. This period takes longer for very new startups. Those that have received previous funding often take a shorter waiting time, but only if they were successful in their last rodeo. That’s why it is essential to complete all requirements early on and make fundraising a company-wide goal.