Artificial Intelligence (AI) helps software determine the feelings people have in social media posts and blogs. By analyzing the words used, AI software can tell and record what the person’s sentiments are, as well as why they felt that way based on the subject matter or context.

This activity is called sentiment analysis. It is now used by many companies that are eager to find out what people feel about their products. Sentiment analysis helps them plan what they need to do to improve how consumers perceive their brand.

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