Web scraping describes the automatic copying from a web page of basic information such as names, email addresses, product details, pricing comparisons, and such. This may be used for lead generation, brand monitoring, market intelligence, and other business purposes. Web scraping can be done manually or through software programs called bots or spiders.

The data that have been scraped or copied are kept in a database or spreadsheet where they can be used for future reference or analysis. Web scraping is tolerated as long as it does not touch sensitive stuff such as copyrighted materials.

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