What is User Experience (UX)?
It's your first time at the opera and starting from the opening act, you experience a mix of impressions and emotions you've never felt before.
You laugh, cry, grip the armrests, get swept by the soaring voices.
In computer terms, this is how you can describe UX, or User Experience — the sum total of what an encounter with a product or service does to the user.
Branding, design, functionality – all play a role in projecting a favorable takeaway that inspires a repeat purchase or encounter with a brand.