Over 2023, AI has significantly transformed various sectors of the economy. But when it comes to the consumer perception of this technology, there has not yet been a revolution. There has yet to be an AI-based application or device that would revolutionize the world in the same way as, for example, the iPhone. ChatGPT, despite its 100 million users, is still largely a niche story for the advanced crowd.

Nevertheless, AI has already shown that it can handle various routine tasks, from text generation to product visualization and many others, and this quality is growing rapidly. There are now a huge number of AI-based work tools emerging that help professionals from different fields automate their routine tasks and reduce their costs.

Digital Currencies of States, Tokenization and Cross-Platformization

Three major trends can be identified in this market. The first is digital currencies, which are issued not by private issuers but by governments. Today, they are fully launched in only 11 countries, ten of which are small Caribbean states. But in 2024, South Korea, Singapore, Brazil, Brazil, Hong Kong, China, Thailand and the UAE are expected to launch pilot state digital currency platforms. Hong Kong, the PRC, Thailand and the UAE.

The second trend is the binding of more and more goods and services to tokens. A token is a unique record in the blockchain, a digital database that reflects all transactions made. Tokens can be linked to real estate ownership documents, a certificate of membership in an organization, a bond, a shipment of goods that moves from one country to another, and much more. This can be very convenient, but so far the development of such solutions is hindered by the weak security of tokens and the low popularity of these instruments. In 2024-2025, a qualitative breakthrough may occur here.

The third trend is the development of tools that help conveniently transfer assets from one blockchain to another. One of the main problems in this area is the huge number of platforms with different rules. What is needed here is the implementation of unified standards for the whole industry, which often happens with some delay. In 2024, such fundamentally important decisions may emerge.

Virtual Opinion Leaders

Another trend is photorealistic digital people created with the help of AI. So-called virtual influencers in the format of “a digital person in a photo in social networks” have existed for quite a long time. But now their possibilities are expanding dramatically, and the cost of creating them is falling.

Many sellers on Chinese marketplaces are using virtual humans for sales streams today. Such AI characters talk about the product and can even respond to questions in the broadcast chat. At the same time, the cost of creating a virtual character starts at just $1,000. The trend has not yet reached the Western market, but perhaps as early as 2024 we will see the first virtual streamers, newscasters, and advertising characters.

Multimodality, Security and Copyright issues

The trend in 2024 is solutions that can conveniently use several types of AI at once. GPT-4 Vision, which works with text and visual information, already has such an option. In the near future, models will be released that will be able to work with multiple types of information.

The issue of safety in the use of generative AI will become acute – the scandal with the dismissal and return of Sam Altman to OpenAI has shaken up the industry. Rumor has it that the reason for the firing was precisely the disagreement within the company about what was more important – making money or paying more attention to security. Officials will closely monitor the development of the technology, as evidenced, in particular, by the recent executive order of the White House – it obliges developers to disclose information about the results of tests of AI models.

Copyright issues in the use of AI aren’t going anywhere either. The problem is particularly acute in the music industry. AI has become so good at synthesizing artists’ voices that a fake track by Drake and The Weeknd was nominated for a Grammy. Services like YouTube are trying to negotiate with artists so that users can legally clone their voices. 2024 year will also show whether Hollywood will be able to use generative AI after months of strikes by actors and screenwriters.