Did you know that AI isn’t a new concept at all? In fact, it was first defined in the 1950s by Marvin Minsky and John McCarthy, making them the fathers of AI. Interest in the field waned, however, until the 1980s when AI again made headlines with the rise of so-called “expert systems.”
Today, we can feel AI’s reach in almost every industry, enabling more personalized experiences and automating repetitive tasks. What about web development, though? How can AI help today’s millions-strong web developer population? Does AI play a role in web development? Let’s find out.
AI’s Role in Web Development
Experts agree that AI has been simplifying the entire web development process by primarily automating the repetitive tasks developers need to do, such as creating logos and site designs. Advanced AI algorithms can also spot design inconsistencies like image pixelation and help fix them.
But that’s not all. AI-powered technologies have become a must for website owners who want to improve their user experience (UX) and customer service, among others. That brings us to the next question: How can AI improve web development?
5 Reasons Why You Need to Use AI in Web Development
AI usage benefits web developers in many ways, but we’ll focus on five here.
Enables Personalized User Experiences
All companies have one goal in mind when launching a corporate website—get as many people as possible to visit and purchase products and services from it. Their sites need to be aesthetically pleasing and easy to navigate to achieve that goal.
AI-powered tools can help you make sense of customer behaviors by looking at their browsing histories to serve as inputs to enhancing your website. If, for instance, many of your visitors prefer websites with built-in chatbots, you should probably add such a feature to your site.
Improves Your Site’s Search Capability
The Internet is not known as the “Information Superhighway” for nothing. People expect to get all the answers they need by typing specific search terms into their browsers. Well, guess what? They expect the same treatment from your site.
AI can help with that. It can even enable voice-based research that works the same way Google Assistant, Siri, and Cortana do.
Increases Your Website’s Search Ranking
AI-powered tools that help uncover gaps in content can help you develop better search engine optimization (SEO) strategies that will improve your search ranking. As the best SEO companies put it, the more popular your site becomes the more visitors (which can turn into paying customers) it will get.
Automates Testing and Quality Assurance
AI-powered technologies also allow web developers to automate website testing and quality assurance, giving them more time to concentrate on fixing problems that can put their creations at more significant risk, like severe security-related vulnerabilities.
Eases the Coding Process
Even if website developers probably enjoy coding, we can’t deny that it is full of repetitive but necessary tasks. An example would be repeatedly testing the nearly finished site’s performance. You need to know that finding code that slows page loading down, for instance, is a tedious process. Thankfully, modern software development kits (SDKs) with AI functionality can automate tasks like this to a certain degree, saving developers time and effort.
AI is indeed changing web development as we know it, and it’s bound to do so even more in the future. But, whatever happens, we can be sure of one thing—AI will improve the way sites work.